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Fund my PhD Research

A Biological & Medical Sciences, Business & Finance, Maths & Computing, Social Science & Health project


Dear Family and Friends,

My name is Cruz Cerda and I am researching factors that influence the adoption of a new technology in a healthcare context. Palm vein authentication is a biometric technology that I am investigating as a potential tool to manage medical fraud and identity theft. As a ‘military brat’, I attended schools in England, the Philippines, and the USA. I am the first in my family to graduate from college and earn a Master’s degree.

The Institutional Review Board (IRB) approved my application for the study entitled, “Medical Identity Theft, Palm Vein Authentication: The Manager’s Perspective”
IRB Approval # is 06-22-16-0048517
expires on June 21, 2017

The purpose of this quantitative correlational study will be to understand the effectiveness of palm vein authentication technology as perceived by healthcare managers and doctors. The Unified Theory of Acceptance and Use of Technology established the theoretical framework. The research questions will investigate the relationship between palm vein authentication technology and perceived usefulness, ease of use, awareness, peer influence, resource facilitating conditions, technology facilitating conditions, self efficacy, security, compatibility, relative advantage, and complexity.


Bioscience or Biology Science as Biological Concept

Identity theft technology security concept with a human head and digital  binary code background as a symbol of internet fraud and data protection from ID criminals.

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Harvard Statue


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data hand

Memorial Church at Harvard University, Cambridge, Massachussets



Cruz Cerda

Academic Institution: Walden University
Course: Research Forum (SBSF - 7100 - 119), 2016-2016
Nationality: USA
User Profile:Cruz Cerda

What is your motivation for doing a PhD?

Why did you choose your research topic/title

Your achievments

1 - 4.0/4.0 GRADE POINT AVERAGE IN PHD PROGRAM 2 - Delta Mu Delta, International Honor Society in Business, Member # 2320592 3 - Spearheaded and organized Harvard '93 pre-reunion celebration at Sur Restaurant in West Hollywood on Wed. May 1, 2013 from 6pm-9pm 4 - Founded Non Profit, Teachers Wish Foundation (501(c)(3)) to provide educational support and resources for public schools

What difference will this research make in your life and the lives of others?

Potential benefits Healthcare Consumers (All of Us) An increase of awareness about tools to manage identity theft would be a boon to healthcare consumers because the probability that they would receive inappropriate medical treatment and that they would sustain financial hardship would decrease. Healthcare Providers Although the expense may be passed on to the consumer, the healthcare provider initially absorbs the cost of the services rendered when medical fraud occurs. This study may minimize legal risk and public image risk for healthcare providers. Insurance Providers For insurance companies, the inclusion of false information can change the loss history of a given data sample of consumers and may increase the premium prices of experience-rated insurance products; this could create an inaccurate representation on the financial statements of the insurer. This study may minimize financial risk that occurs when investment decisions are based on inaccurate financial statements.

Fund my PhD Research

A Biological & Medical Sciences, Business & Finance, Maths & Computing, Social Science & Health project

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Fund my PhD Research

A Biological & Medical Sciences, Business & Finance, Maths & Computing, Social Science & Health project

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